Hi guys! I get asked this question all of the time, so I figured I would create a post explaining how I get my whites consistent across my instagram feed.
It is so important for branding to have a "look and feel" to your instagram feed (if you're just posting pictures of friends and parties, than ignore this!) One of the easiest ways I find that consistency is by making sure all of my whites are identical, even if some are taken inside (and the lighting is yellow and warm) or if some are snapped outside (and the sky adds a blue tint). Here's how I do this:
First I add my filter of choice in VSCO
cam. I usually use the A4 filter, as I like the washed out brown tones it adds to the image! Then I save the image out.
This is where it gets tricky. I upload the saved out image (with the already applied VSCO filter) into Snapseed
, a photo editing app. Within Snapseed, there is a tool called "Selective." Click on it.
1. Click on the white areas in your image (you may need to use a few selections, and that's fine.
2. Up the Brightness a bit in each white area.
3. Reduce the saturation all the way (in only the white areas)
By fully desaturating all off your whites, it ensures that they are all the same tone!
I'm sure there's other ways to do this, but this is just how I do it! Hope this helps!